The Wall Street Journal reported that Facebook was founded one year ago. It operates a two-tier system for content moderation. Ordinary users were subjected the platform rules, while VIP users were secretly tagged under a program called internally “Cross-check”.
The list included everyone from Neymar, the Brazilian soccer star, and former President Donald Trump to Candace Owens, conservative commentator Candace Owens as well as Mark Zuckerberg, the company founder. This system, according to the WSJ is intended to reduce instances in which Facebook might moderate content from VIPs during the normal course of moderation. It also helps to prevent a storm of negative press.
If Facebook’s systems conclude that one of these accounts may have violated its rules, they don’t remove the content—at least not immediately, the documents suggest. Wall Street Journal reported. “They direct the complaint to a separate system, staffed by better-trained, full-time staff, for additional levels of review.”
The cross-check was conducted in mid-September of last year. At the end the company had asked the Oversight Board (Meta’s semi-independent policy making board) to verify the results. Review the system and suggest ways to fix it. “Specifically, we will request guidance from the Board on the criteria we use for determining what is a priority to secondary review through thorough examination, as well how to manage this program,” Nick Clegg, META Vice President for Global Affairs, wrote.
The oversight board has returned with its recommendations, calling to make “significant improvements” to the comprehensive screening program.
“For years, cross-checking allowed content from a select number of politicians, business partners and celebrities to remain on Facebook or Instagram for days when it couldn’t be quickly removed,” the group wrote in blog post. They also noted that some of the checked content remained active for seven months. Before the company decides whether or not to remove them.
The oversight board made 32 recommendations to improve the process, including some steps to make a previously classified program more transparent. The oversight board asked the company to publish “clear requirements” that describe accounts that are eligible for the additional cross verification review process. This will allow accounts to be distinguished and people who meet the requirements to apply to special account status. .
The board also directed Meta to prioritize “users likely produce significant human rights expression”, such journalists and civil rights groups, rather than making calls based on Meta’s own business interests. The council wrote that “while the number of followers may indicate general interest in a user’s expression, the number or popularity of a user should not be the only criteria to receive additional protection.” “Users should not be included if they are considered commercially important for posting infringing content frequently.
The entire set of recommendations was posted to the Oversight Board’s Blog. They call for Meta to significantly change content moderation priorities for prominent user. It is unclear how much the company will actually implement. However, this whole process feels like a welloiled machine compared with the Twitter policy setup.
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