Consumers always welcome price cuts on gadgets. iPhone 15If the latest leak is true, Apple could be negotiating a price cut on the iPhone 15 Plus, which is due to launch in September.
This is a reliable online source, Yeux1122 from the South Korean social networking Naver (via). Macworld(Opens in new tab)). This move was apparently seriously considered and would be in response to the disappointing sales figures for the Plus model.
The iPhone 14 Plus It was revealed along with the rest of the family earlier this year with a starting price of $899 / £949 / AU$1,579 for the 128GB version, but it doesn’t seem to be attracting buyers in the numbers Apple wants.
A tale of four phones
Apple could cancel the Plus model but it is unlikely that Apple will make that happen. Reduce the price of your replacement phone iPhone 13 miniIt would be the next most logical step.
It is important to remember that iPhone 14 Pro Max It offers the same screen size as the Plus, but adds features like a faster slide, Dynamic Island and always-on display for another $200 / £250 / AU$320 – making it an even better deal.
We have not yet seen any indications of how the price cuts will affect other models in the range. We also heard that Apple could offer a cheaper, more powerful device. iPhone 15 UltraNext year, too.
Analysis: Getting the price right
Pricing is key to any smartphone The best cheap phonesAlthough it doesn’t have the fastest processors or the best screens on the market it is still a great value for money.
Apple’s iPhone series has been dominated by the Pro models in recent years. This is also true for iPhone 14 ProBecause the models are less expensive, they include last year’s A15 Bionic chip.
Buyer iPhone 14The phone is slower than the Pro, has a lower quality camera system, and lacks many other great features. It’s cheaper than the Pro, but it has few other advantages.
We’ll just have to wait to see what Apple does in 2023. It has a budget. iPhone SE (2022)There are also some for sale. Apple’s flagship phone could get closer to mid-range prices next year than ever.
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