IDEAL WORLD TV IN EXCLUSIVE DEAL WITH NEW HEALTH AND ANTI-AGING BRAND

Celebrity-favourite Reverse Life is partnering with the multi-channel retailer to launch the newest addition to its award-winning liquid collagen range

Ideal World TV, the multi-channel home shopping channel and retailer, has signed an exclusive deal with new health and anti-aging brand Reverse Life to launch the newest item in its award-winning liquid collagen range.

In a TV shopping first, Reverse Life – of which celebrities including Peter Andre, Christine McGuinness and Amy Childs are fans – will today be launching Reverse Life High Strength Collagen with MSM Liquid Supplement. The new formula is packed with 10,000 mg of premium hydrolysed Peptan® collagen plus a new hero ingredient; 500mg of anti-inflammatory, MSM to support advanced joint health. It also includes skin-loving ingredients Hyaluronic acid and Biotin to deliver incredible anti-ageing beauty results.

Customers will be able to buy a single bottle (20-day supply) for a £24.99 introductory price (which will go up to £29.99) or a triple bottle pack for £64.97 (saving £10).

Reverse Life was born during the pandemic when co-owner and founder Mark Shephard began researching products that could help his mother, who suffers from osteoporosis and rheumatoid arthritis. He created a liquid collagen formula after realising that collagen depletion can result in weakened skin and bones and that it may also contribute towards helping keep skin supple and looking more youthful. After initially sharing the product with his mother, word spread and the business now has almost 100,000 customers.

“Reverse Life Collagen is truly changing some people’s lives. The reviews say it all; we have over 10,000 5-star reviews and we know this really works! I of course take it daily and most of my friends and family do too – I’ve got everybody hooked! With the new formulation and such powerful ingredients, I really feel as though no other collagen can beat us, especially when it comes to quality, results, health benefits and affordability. We are over the moon to be partnering with Ideal World and getting to share this amazing product with their large customer base who we know love discovering the latest health and wellbeing products.”

Claire Powell, Director, Reverse Life

“We’re delighted to have signed this exclusive deal with Reverse Life. Since they launched, they’ve had brilliant reviews so we’re sure their new range will be a hit with our customers. We hope we can continue to work with Reverse Life on forthcoming launches.”

Louise Tomlinson, Buyer at Ideal World TV

“Reverse Life is an exciting brand to be partnering with as it’s taken the beauty world by storm, having grown considerably in just a couple of years. At Ideal World, we have ambitions to vastly expand our business and customer base, so it makes business sense for us to work with such a popular, fast-growing brand. We’re looking forward to seeing the show and are sure the new range will be popular with our customers.” Bav Majithia, Commercial Director at Ideal World TV

Ideal World TV is one of the UK’s leading multi-channel home shopping retailers,
based in Peterborough where its broadcast facility sits alongside a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.

The Reverse Life TV exclusive launches this Wednesday 11th May at 6pm.

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