Twitter was experiencing difficulties. Some major advertisers have stopped spending temporarilyTwitter was affected by the change of control. Sarah Personnet was one of Musk’s top advertising executives. She resigned the following day. Musk met with advertisers, and the result was so bad, that some executives moved spending away from Twitter. DuringThe meeting. Fox Media Kara Swisher mentioned. Musk’s comments on moderation on Twitter and his actions made them advertisers. Especially fickle. Twitter is not financially viable and depends on advertising for most of its revenue. It would also have a $1 billion annual interest payment for the debt Musk took on to buy it.
Musk can pay off his loans himself to make sure they are paid off regardless of any Twitter ad activity. William Cohan in demon and it has been suggestedIt is possible that Musk will pay the interest himself. Musk would need cash to do this, and to get that cash, he will have to sell Tesla shares.
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