YouTube for TV simply received a brand new startup sound — and it will possibly add feedback

Should you’ve been utilizing the YouTube app in your big-screen TV, you’ll have observed just a few modifications in current days: new audio and animations that seem once you launch the app, and the choice to show feedback together with what you are watching.

The audio is official, and YouTube has gone into loads of element about it on file blog post (Opens in a brand new tab). One thing “vibrant, catchy, and simply recognizable” was required, and so YouTube enlisted the assistance of audio branding studio Antfood to get the audio snippet proper.

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