If the company blocks Twitter’s App Store, new users won’t be able download the app on their iPhones or iPads, and existing users won’t be able access updates. The alleged threat to Musk adds to the advertiser pressure and employee departures as well as regulatory scrutiny. Musk is trying to fix years-old Twitter policies. Account suspensionIn his pursuit to promote freedom of expression.
Apple ranked first on Twitter in the first quarter. According to a document reviewed By The Washington Post, which was compiled from internal Twitter data, Apple spent $48 Million on ads on the social networking site. Apple’s spending accounted more than 4 percent for Twitter’s revenue in that quarter.
Musk attempted to pressure Tim Cook, the CEO of the company, in a series tweets to halt that spending. This was in the middle of holiday shopping season.
Apple has mostly stopped advertising via Twitter. Are they against freedom of speech in America
– Elon Musk (@elonmusk). November 28, 2022
Apple did not respond when asked for comment.
Musk tried to inflame long-standing concerns about Apple’s market dominance through a series tweets. Musk tweeted a link that led to a parody video by Epic Games, an Apple enemy, in 2020 praising the App Store’s “monopoly” status. This video parodies Apple’s “1984”. Commercial Super BowlEpic, the developer of Fortnite, has been credited with the creation of the game. released After being kicked out from the Apple Store, he was accused of violating its rules regarding in-app payments. He also tweeted a “yes-or-no” poll asking his over 119 million followers if Apple should publicly publish any censorship measures it took that affected its customers.
Did you know that Apple charges a 30% hidden tax on everything purchased through the App Store Musk tweeted with the caption, “Spoiler alert.”
Musk stated in a memo he plans to “go into war” with Apple.
The tweets caught the attention of Washington legislators, who have proposed bipartisan legislation that would reduce the power Apple & Google hold through their app store.
“This is why we need to end the App Store duopoly before the end of this year,” tweeted Rep. Ken Buck (R-Col.), who co-led efforts to pass antitrust legislation targeting big tech companies. “No one should have such market power.”
App stores can move quicker than regulators or politicians who claim they are monitoring Musk’s movements. Karen Jean-Pierre, White House press secretary, told reporters Monday that the White House is monitoring Musk’s Twitter use.
“We’ve always been very clear that when it comes to social media platforms, it’s their responsibility to make sure that when it comes to misinformation, when it comes to the hate that we see, they take action,” Jean-Pierre said. She stated that President Biden will continue to emphasize the responsibility of platforms to prevent their services being used to incite violence.
Twitter, along with other companies, warned investors in regulatory filings about the dependence of its services on compliance with App Store rules.
The company filed a 2021 filing Securities and Exchange Commission.
An ex-Twitter executive warned this month that this assessment was an understatement, and that Google’s and Apple’s app store “may be the most important control on unfettered internet talk.”
“Failing to adhere to Apple’s and Google’s guidelines will be disastrous, risking Twitter’s exclusion from their app stores and making it harder for billions more potential users to access Twitter services,” Yoel Roth, the company’s former head of trust safety and security, wrote. New York Times editorial.
Roth stated that App Store representatives regularly raise concerns about the content on Twitter. Roth gave the example of a time that a reviewer called to raise concerns about the results when he searched “#boobs” on the Twitter app. A reviewer again asked if a day-old tweet that contained racial slurs, in English, violated company policies.
Apple and Google could be under pressure from civil rights groups and liberal groups to ensure Musk’s Twitter follows their policies.
“I think both Apple and Google shouldn’t make exceptions for Twitter when it comes to their terms of service and that’s something I’ve said since May, which is that advertisers and app stores are the ones who are the most vulnerable,” said Angelo Carusone, president of Media Matters, a left-leaning media watchdog group. The “Fulcrum” is one of the organizers for the Twitter advertiser boycott.
Apple and Google have been accused of not following App Store standards. After their decision to block Parler (a social network popular with supporters of former President Donald Trump), in the aftermath of the attack on the Capitol on January 6, 2021, the companies were met with widespread criticism from conservatives. The movement departure was Apple has traditionally reached out to developers to help improve their content moderation capabilities.
Apple promoted the App Shop as a safe and trusted place, but it struggled to live up its claims. a 2019 after reviewIt discovered 1,500 reports of unwelcome sexual behavior, many of which were directed at children, in popular apps from the company’s App store.
Naomi Nix contributed to the report.
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