Sustainable farming is promoted by beef producers. Marketing? • TechCrunch

MarketLab-grown meat, also known as cell cultured or cultured, is is expectedTo reach $1.99 Billion by 2035 with an annual growth rate 21.4%. Beef is set to become the dominant part.

The US Food and Drug Administration provided what it amounts to as a boost to the market last month. Nima Salameh for Upside FoodsA startup in the area of cultured meat products drives what many of these companies are trying to do: accelerate commercialization.

The US Food and Drug Administration (FDA), concluded that:No more questionsUpside said that it uses cultured animal cells to produce chicken and is currently in consultation with other companies about other pre-market discussions.

Cultured meats are still expensive, due to the high cost of production. This means that price parity with traditional meats is unlikely. The taste perspective is also important: Will people want to eat these products or not?

Companies may focus on taste but they also make claims about sustainability in the grown-meat sector. A Good Food Institute reportSince last year, meat production methods that are grown on-site could significantly reduce global warming. In some cases, beef can have a greater environmental impact than conventional beef production.

Today, start farmed meat SCiFi FoodsThis summer, it raised $22 million ResultsA joint analysis with Ohio State University. The SCiFi burger weighed in at one kilogram less than regular beef.

The SCiFi burger is made with cultured beef cells and plant ingredients. It has a reduction in greenhouse gas emissions of 88.5% and a reduction in energy use of 37.7%, land use of 90.6%, and water use. According to a press statement, it is at 96.9%.

The company claims to have conducted the first such study to back up sustainability claims. SCiFi co-founder and CEO Joshua March told TechCrunch via email that “all of the previous studies were done on generic, unspecified cultured meats (pork, chicken, etc.). This is the first study to quantify and clearly identify the sustainable benefits from cell cultured beef. What makes it even more exciting is our ability to make our numbers more impactful using renewables.”