Look when you lookIn AdobeThen there’s the sales forceAlthough there are differences, they are still competitors in certain areas. Their most recent earnings report didn’t show any significant differences in terms of their overall performance.
- Revenues $4.53 billionThis was in line with analysts’ expectations. It rose 10% which would translate into 14% in constant currency, if the dollar weren’t so strong that it drove down overseas earnings numbers.
- Revenues $7.8 billionThe analyst class had anticipated $7.2 billion. This was 14% more, or 19% in constant currencies.
This looks very similar. However, Salesforce’s share prices have fallen since the announcement of its results. Adobe’s stock closed nearly 3% higher on Friday, the day after it reported its latest results.
Salesforce dropped the shady news, just to be fair Brett Taylor was leaving Adobe’s 10% figure at the same event isn’t something you should shout from the rooftops.
It’s dangerously close to stagnating single digit growth, which is a place that no public company wants (except Maybe IBM). Adobe has some advantages that Salesforce doesn’t. Adobe is diversifying its income in a significant way, which should help us enter the new year amid ongoing economic turmoil.
While the majority of revenue still comes in the creative department, Adobe is celebrating its 40th Anniversary. We are beginning to see long-term marketing bets made on by CEO Shantanu Narayen start to pay off. It includes Marketo acquisition for $4.75 billionThe The $1.6 billion acquisition of MagentoBoth occurred in 2018.
The company also announced Experience Cloud, a suite of marketing tools and analytics products that reached $1 billion in the first quarter, $1.15 billion in total.
It’s a significant milestone for Adobe,” said Brent Leary (founder and principal analyst at CRM Essentials), which closely monitors the sales and marketing markets.
“I think most people still think of Photoshop, Illustrator, and all the other Creative Cloud apps, but the Cloud experience reaching this milestone shows the importance of using these tools to create and manage customer experiences to build deep, long-term relationships with them.
TechCrunch spoke to Leary about “Experience Cloud” and how it is emerging from the shadows behind Creative Cloud.
Diversification may not be a favorite topic for investors. The price of a figma is $20 billion when it was announced, but they seem to be settling on the idea of becoming part of the company. However, significant regulatory hurdles remain in the US. And abroad Before it becomes reality.
But even without this, let’s face the facts: Figma’s revenues won’t be moving the needle much in short term. Adobe is doing an excellent job. Let’s take a closer glance at these reports to see if they look the same as they do at first glance. We will also try to understand why Adobe is receiving more favorable investor treatment.
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