D’Amelio Family’s New Shoe Line Launching May 2023 • TechCrunch

With the help of Mark and Heidi, TikTok stars Charli D’Amelio and Dixie D’Amelio have turned their social media success into an empire. Apart from branding and sponsorship deals the famous family was also involved. Investing in startup companiesThrough a new VC fund, 444 Capital This past fall he announced the plansTo also launch their own fashion, beauty, and lifestyle businesses. Marc D’Amelio revealed that a women’s shoe brand is among the first to be launched. Consumer Electronics ShowLas Vegas, last week.

The panel was held at Variety Entertainment Summit Friday and revealed how heavily Marc is involved with the D’Amelio family business. Marc answered most of the interviewer’s questions regarding upcoming D’Amelio products. Family projects. Dixie compliments her father’s business acumen at one point. She explains that Charlie and I always go there to my dad for advice about deals, long-term friendships, and how “trusting him was a great thing for both of us.”

The D’Amelio Brands initiative launchedWith $6 million in seed funding, including Co-President at Autograph and Cofounder and CEO of Whip Media Richard RosenblattAs an investor. Apple SVP Eddy Cue and John Weltheimer, Lions Gate CEO John Weltheimer, Fanatics CEO Michael Rubin and Clothea CEO Elena Silenok are some of the other investors. United talent agency actorsD’Amelios also supports.

Mark indicated that the company would hold its first board meeting at January’s end.

In CESMark explained that the merchandise was “hanging fruit” and that all of the family’s intellectual properties rights will be theirs when new products launch.

He said, “We didn’t try to reinvent it.” “We’ve seen other creators and other people go out and own their brands 100%. We started D’Amelio Brands, where our main focus is finding new ideas, concepts, and products that we are passionate about. Then we incubate them and start creating things that we share 100% with our investors. %”.

He stated, “We founded a shoe company under D’Amelio’s last name, which will be launched May 2023.” (Previously reportsDixie indicated that the first D’Amelio branding is expected to launch by 2022. Dixie stated that the family was already “very much” involved in the design of the new brand initiative and that they attend “almost every meeting together.”

The interview was brief and focused on the company’s future plans. Mark noted that the new brand will have a head designer, who was previously a senior design at Jessica Simpson Shoes.Lauren DiCicco), who was also from the family’s hometown of Connecticut. Mark also spoke about his history in fashion, as he was an actor who worked independently in the past. He also owned a New York showroom and his own clothing brand, before the fame of his daughters.

Despite the plan to try to grow the D’Amelio brand empire, Mark confirmed that the family will continue to make brand sponsorship deals for third parties working with its UTA ​​dealerships. The D’Amelio sisters have collaborated with brands such as dunkinAnd PatienceHummus, and her clothing lineHollister

Mark clarified that the idea is with D’Amelio BrandsIt is to prepare the family for a successful future that includes content creation.

“… “When you create content for brands or endorsement deals, it’s easy to get on the hamster wheels,” he said. They’re not movie stars. They don’t make a movie, then go on vacation. It’s “what’s your next deal?” I believe what we’re trying is — I’m trying create businesses that work; that girls are able to be successful. They start incubating, seeding seeds. Then, I’d like him to be able to survive without us.

For now, however, the D’Amelio Family is busy. The D’Amelio Brands initiative, is just one of many projects the family is involved in. Dixie, for example, is currently working on her music, and just landed it SongThe current season of “Gossip Girl” The family also started Season 3Who are they? reality showHulu, in a deal also brokered by UTA.

Dixie admitted that he had “a lot to feel back and forth about” the series but ultimately believes that its ability to raise awareness for mental health issues, in conjunction with his social media fame is worth it.

“We have fun doing it because we shoot videos, and then put our phones down. My family and I often talk about mental health and how important it’s to us. It was amazing to be able to share that journey on the show,” Dixie said. “And that’s probably the thing I love the most — being able to talk to people — not just, ‘Oh, doing TikTok is hurting my mental health’ but… being able to perceive other people related to that made me feel good,” he said.