Instagram has launched an in app scheduling tool for professional accounts. announce. The new tool allows creators and businesses alike to schedule their posts ahead of time without using third-party apps or Creator Studios. Social media managers and creators have relied on third party tools to schedule posts on Instagram for years. This new scheduling tool will likely be a game-changer. In a few weeks, the official launch of the tool will take place. The social network has begun testingScheduling tool with certain users
The new tool will allow creators and companies to schedule posts, reels, and swirls up to 75 days ahead of time.
Once you have created a new post, click on “Advanced Settings” to access the scheduling tool. Next, you’ll see a new toggle called “Schedule this Post”. Once you have selected the new option, it will allow you to choose the date and time you want to publish it. Next, you will need to return to the Instagram post stream by clicking on “Schedule”. Companies and creators will be able see scheduled posts in the section “Scheduled Content”, which can be accessed via a hamburger menu. This section allows you to reschedule content as needed.
The launch of the new tool is not surprising given that Alessandro Palozzi, an app researcher, notes that Instagram has been working to create this tool for some time. Schedule the feature back in July.
Instagram has not yet announced when or if regular accounts will be able to access the in-app scheduling feature. TechCrunch reached out to learn more. It’s important to note that anyone can switch to a professionally-oriented account by going into their account settings.
Instagram has launched “Achievements”, an interactive feature that allows users to track their progress in a reel. Creators can unlock achievements related to specific actions while creating a video. This includes engaging with their audience by making reels interactive, making more reels per week, using popular sound effects, and collaborating alongside another creator. Creators will be notified by email when an achievement has been achieved after their reel is published. They will also have the ability to keep track of all achievements they have earned. Instagram is testing international achievements starting this week.
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