Nigerian startup Taeillo receives funding to scale its online furniture e-commerce platform TechCrunch

Individuals and companies can buy furniture in Africa from local furniture shops or international furniture retailers like IKEA. Both options have their advantages and disadvantages. For example, local furniture shops may not be able to provide the quality that customers require, while international retailers can take many months to ship their goods to Africa.

Tyloa Lagos-based startup that innovates around these issues of time, quality, and cost via its online furniture e-commerce store, has raised $2.5 million in “scaling” funding from Aruwa Capital, an early-stage, gender-growth company in Nigeria – Lens Fund .

Taeillo stated in a statement that it is an alternative to high-cost furniture imports. Customers who are subject to unstable exchange rates and long waiting periods of 3 to 6 months to receive their furniture will have to wait. She said “…we offer customers furniture pieces that are attractive at a fraction the import price. We also reduce delivery times by 50% to around 4-8 weeks.

In 2018, the company was founded Gomuk dadaThe online furniture seller sources materials from local suppliers and produces furniture items, from sofas and beds to tables and chairs. It then sells them to corporate clients and individuals. The company, which doubles up as a manufacturer/retailer, can be compared with Wayfair and the now-defunct However, this is because It serves a completely different marketTaeillo was required to be authentic in its product offerings, by incorporating cultural elements (it refers the Taeillo as Afrocentric Furniture).

Dada created the platform with a limited target audience of businesses when he launched it. Investors such as Montane Capital, CcHUB Growth Capital and B-Knight contributed $165,000 to the initial product. Taiello relied on investors guidance during the pandemic in 2020. He cited a market opportunity after many stores closed.

Dada’s CEO said to TechCrunch that it was like preparing for an interview because people were at home at the time and the top furniture brands weren’t online. “Traditional showrooms were also closed, so this was an opportunity for brands like us to prove that they can buy furniture online without necessarily having to go to showrooms.”

The decision proved to be a tremendous success. Taeillo sold less than 200 pieces of furniture in Nigeria before his pivot. The “Amakisi” table was the pivot.29,999/$85 – A workbench and one their most popular products, the product quickly gained popularity and was sold over 1,000 times in six months. The furniture manufacturer and online retailer has since expanded into 10 new product categories, moved to Kenya, and shipped over 10,000 furniture pieces to more than 5,000 customers in both Kenya and the United States.

Taeillo received a $150,000 bridge-round from CcHUB Syndicate in 2021. This was a tripling of its revenue from the previous years. This growth and progress was not without its challenges. Taeillo furniture is very popular with Nigerian millennials. Although it is not a monopoly, it is the most popular furniture brand in Nigeria. Although the startup manages its own supply chain and produces about 70% of its products, it relies on third parties to make its components before they are shipped from Taeillo to be assembled and shipped to customers. According to Dada, the reasons behind the long wait times—the company produces up to 800 pieces of furniture per month—are down to working with third-party providers, including suppliers and logistics.

“Sometimes, as a modern business, you have to deal with crude oil suppliers. We had to change our suppliers recently to speed up the delivery of the material. Right now, we’re also working around strategic partnerships with third-party logistics companies.” And we may set up a logistics arm to help us improve deliveries.” The CEO said of how Taeillo plans to handle long delivery times while also acknowledging that the online furniture manufacturer and retailer could also improve how it handles production.

Taeillo will reduce delivery times by pre-manufacturing their best-selling furniture (for instance the “Amakisi”), rather than waiting until customers place orders before they start production. The investment will also expand the “Pay with Flexi”, a product that allows customers to buy furniture and then pay in installments. It has been used by more than 200 people. The startup plans to increase its marketing efforts for the technology of augmented and virtual reality (AR/VR), which allows users to view virtual galleries.

“We’ve done a lot more work with fewer resources. We now want to find the top talent that will take our company to the next stage. We also want to increase our market share, improve operations, penetrate our supply chain and make sure customers have a great experience,” he says. Cross is the CEO of Cross Furniture, an online furniture retailer that generated more than $1million in annual revenue in 2021.

Adesuwa Ogunbo Rhodes, founder of Aruwa Capital and managing partner, stated that Taeillo’s investment is in line with her company’s investment goals. She wants to support women entrepreneurs and leaders. The Growing Equity Company, a three-year-old company founded and managed by an African woman, was established last week. ClosedA $20M+ fund, managed by the Visa Foundation and other LPs, to invest in 10 startups in fintech, healthcare and consumer staples for the female population.

“In line with Arua’s gender investment strategy, Tailo is founded and led by a woman and has 50% female representation in its management team,” she said in a statement. “…the company [Taeillo]It has kept its innovative model in a traditional brick and mortar industry, creating a unique value proposition to its clients in a rapidly growing market. By leveraging technology in its value chain, Taeillo has been able to achieve explosive growth in less than two years, achieving results that traditional furniture companies take decades to achieve.”

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